Regional Press Releases 2010

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02.06.2010
Gliss 

With cell repair up to 90% less hair breakage

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10.05.2010
Persil’s Arwa'a Abaya Competition takes centre stage on MBC 1 from May 10 

• Best Abaya Design will be selected by viewers votes
• Persil Abaya Shampoo to bring latest Abaya design talents on a single platform encouraging them to succeed in life

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05.05.2010
Reducing Production Costs to Increase Exports 

Members of the Chamber of Chemical Industries assured that Egypt joined this initiative of the global environmental sustainability related to the industry of detergents, confirming that 90% of the companies working in the detergents industry will join the initiative, which will reduce production cost and increase exports during the coming period.

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03.05.2010
White Thobes get a whole-new bright look & starch with Persil 

• For a cleaner, bright white look, give your thobes a Persil wash
• For a great thobe shape & firmness, treat it with Persil Starch

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03.05.2010
A brilliant way to shine in the Arabian summer 

• White clothes throw back sun’s rays, dark colours absorb light and heat
• Persil Liquid Detergent for white thobes maintains brilliance of the white thobes & clothes for a cool, confident experience

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11.01.2010
Tamanna and Persil turning 3 children’s lives around per week 

Three children, diagnosed with critical illnesses, are smiling every week, thanks to the ongoing Persil sponsorship of Tamanna, a non-profit organization with the sole aim to turn children’s tears into laughter.

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01.01.2010
Henkel launches revolutionary laundry innovations in GCC 

Henkel, a Fortune 500 company & the most admired company in Germany, has a vision to make people’s lives easier, better and more beautiful. With its home care, personal care and adhesive technologies, today in a glitzy ceremony in Dubai, announced the launch of its revolutionary laundry innovations in the GCC for the first time ever.

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